Customer Management

What is customer management

Customer management is the processes, practices, systems and applications used by a company to manage its relationships with existing and new potential customers. Customer management is a practice oriented towards the development and long-term retention of a company’s strategic customers. Successful development of this practice requires intelligent diagnostic tools and performance measures that guide and define strategic decisions.

Maintaining customer loyalty has always been an important goal for all successful businesses. These are the companies that aim to maintain and develop a quality customer base. Proper customer management allows these companies to ensure that the services they provide are in line with what the customer is looking for. Through this strategy, further opportunities for their business development can be identified.


For Whom is the Customer Management service for?

The Customer Management service is aimed at any business that wants to align its customer approach with its goals. The profitability of a business depends to a large extent on its ability to recognize, grow and retain its profitable customers. This can be achieved by combining a substantial understanding of the personal needs, behaviors and overall value of customers, with the ability to approach them at various points of contact.

In addition, it allows the company to optimize customer satisfaction and develop a relationship of trust with its customers. The importance of customer management today is something that cannot be disputed. Ms. Kontaratou’s AKV Coaching understands the importance of customer management in promoting business growth and, therefore, emphasizes building relationships with healthy customers to ensure that their needs are met.

Learn more about Customer Service


  • Rewarding your business loyal customers.
  • The offer of quality customer services and after sales services.
  • Use of corrective actions, for the complete satisfaction of the customers.
  • Accepting customer criticism as an opportunity for improvement and growth.
  • Kindness and service are the cornerstones of your success.


  • Retaining your existing customers.
  • Increase your customer base.
  • Attract new customers from your competition.
  • Customers act as ambassadors for your business.
  • Offering a quality customer experience to your customers.

Why choose Ms. Kontaratou's Customer Management services for your business

With the ever-changing business landscape, fierce competition and the ever-increasing technology, managing your customer relationships has become a very critical strategy for business success. Ms. Kontaratou, through her proven experience, helps companies manage customer relationships, from gaining new customers to managing their day-to-day support. The value of this consulting service is crucial for the fulfillment of the requirements of the company and at the same time of its clients. High know-how and experience will help companies improve their business performance and manage the overall consumer experience. The goal is to create meaningful relationships throughout the life of a customer (customer lifecycle).

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Anna Kontaratou
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